Have you ever wondered why some brands are more successful than others? The reason why more than half of businesses fail in the first year isn’t just about having a great product or service but also about executing the brand strategy effectively. And that’s something a brand execution representative can help you with.
Hiring a brand execution representative can bring numerous benefits to your business, including increased brand recognition, better customer engagement, and stronger brand loyalty. Not only do they help you develop and implement a strong brand strategy, but they also make sure that every aspect of your brand is in line with your vision and goals.
From product packaging, advertising, and promotions, to customer service and social media presence, a brand execution representative ensures that your brand reflects your values and resonates with your target audience. Basically, they can help you take your brand to the next level.
Not sold? Follow along as we explore the top five benefits of hiring a brand execution representative and how they can help your business thrive.
What is a Brand Execution Representative?
Brand execution representatives oversee and implement an organization’s branding activities. They act as the company’s representatives and ensure the brand is well-positioned and communicated effectively. This includes:
- Developing strategies
- Managing brand assets
- Executing marketing campaigns
As part of their daily tasks, they might:
- Assess your brand’s performance
- Identify areas that need improvement
- Recommend strategies that will help you achieve your goals
A brand execution representative also ensures that your brand strategy is consistent across all channels. This includes managing your website, social media platforms, advertising, and packaging. They also provide marketing support that communicates the brand’s value proposition and resonates with your target audience.
Brand Execution Representative vs. Business Development Officer
Does the role of a brand execution representative sound similar to that of a business development manager? They share some similarities in their roles. However, they exist for different purposes.
Both are concerned with improving business outcomes and growing the customer base. It’s their approaches that vary.
A business development officer excels at:
- Generating new leads and opportunities
- Using their interpersonal skills and business savvy to create new connections
- Thriving in research
- Identifying emerging markets or trends
Conversely, a BRE is responsible for executing marketing strategies and ensuring effective communication channels are in place. Their work is centered around enhancing your:
- Brand image
- Creating customer engagement
- Building brand loyalty
While both roles focus on business growth, the major differences between the two lie in the execution of their tasks. BREs are more hands-on in driving brand awareness and engagement. They work closely with marketing and sales teams to ensure that brand messaging is cohesive and on point.
The Benefits of Hiring a Brand Execution Representative
Simply hiring a BRE isn’t enough. Understanding the benefits of working with one can help you get the most out of your relationship with them. And there are plenty of benefits – here are five of them.
1. Boost Brand Awareness
One of the most significant advantages of having brand execution representatives on board is the heightened brand awareness they can create for your company. They can work closely with your team to ensure your brand and message are delivered consistently across all marketing platforms. They’ll ensure it resonates with your target audience.
2. Better Control Over Brand Management
Most businesses don’t have an effective way of managing their brand on their own. This is especially true for businesses in industries like life sciences.
Working with a BRE eliminates that issue by putting an expert with years of experience in brand management in charge of your brand’s messaging. That authority can help ensure your branding stays consistent with your company’s ethos and vision.
3. Efficient Resource Allocation
One of the underrated advantages of hiring a BRE is improved resource allocation. Imagine you run a business in the life sciences sector like a clinical trial lawyer, and you’re handling everything from marketing to development, brand management to sales. You’re juggling too many tasks!
By having an expert in brand strategy like a BRE on your team, you can pass off the responsibility of brand execution to them while focusing on other areas of your business. This will allow you to efficiently allocate your resources to other important aspects of your business.
4. Innovative and Effective Marketing Tactics
A good BRE has worked with many companies. They’ve experimented with different strategies and techniques, eventually leading them to make data-driven decisions for clients.
Now, when they join your company, these tested solutions provide invaluable insights on how to build brand awareness in your industry. They can use their knowledge of innovative techniques and data analysis to create effective marketing strategies for your business that will drive growth.
5. Faster Time-to-Market
By prioritizing your brand strategy, a BRE will help you reach your target audience more quickly while crafting a narrative and messaging that resonates with them. This way, you can connect with your intended audience faster and establish a strong foothold in the market before your competition.
Tips for Hiring a Brand Execution Representative
Ready to bring a BRE onto your team? You need to be clear about your expectations to find the right person.
- What kind of brand image are you trying to convey?
- What values do you want to be associated with your brand?
- What does your target audience need?
- How can you cater to those needs?
- What does branding success look like?
Once you have a clear idea of what you want, you can look for a representative to deliver on those expectations.
Additionally, look for someone with experience in your industry. A brand execution representative with a track record of success is more likely to understand how to represent your brand effectively. It’s a lot easier to communicate your branding needs and audience if they’ve worked with another business in your industry.
Then, consider their communication skills. The representative should be able to communicate effectively with your team and other stakeholders. They should be able to listen to your ideas and feedback and incorporate them into the execution plan.
Lastly, ensure the representative is a good fit for your company culture. They should share your company values. Mostly, they should be able to work well with your team.
More Business Tips
Hiring a brand execution representative is only one way to boost your bottom line as a business. If you’re looking for other tips, read through our business articles. Let us know if we haven’t covered something, you’d like to learn more about!